Research Results that Created Jenny Dawn Cellars

Research Results that Created Jenny Dawn Cellars

Market Research Results

Since January 2016, Jennifer McDonald has been conducting wine market research through wine tasting focus groups which later became known as Wineucation. Data was collected from 80 participants, 20 wines were sampled which 5 were made by Jennifer McDonald under the brand, Jenny Dawn Cellars. Participants tasted the wines and rated them on a scale of 1-5 based on appearance, aroma, body, taste and finish.

The results are outlined in the tables below.

wine buying preferences research results table
wine tasting results research table

Read Jennifer’s Thesis

Read the full text of Jennifer’s thesis on the factors influencing premiums on local wines.

Read Thesis

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