Market Research Results
Since January 2016, Jennifer McDonald has been conducting wine market research through wine tasting focus groups which later became known as Wineucation. Data was collected from 80 participants, 20 wines were sampled which 5 were made by Jennifer McDonald under the brand, Jenny Dawn Cellars. Participants tasted the wines and rated them on a scale of 1-5 based on appearance, aroma, body, taste and finish.
The results are outlined in the tables below.
Read Jennifer’s Thesis
Read the full text of Jennifer’s thesis on the factors influencing premiums on local wines.